WebFeathers's blog

One of the many great things about Drupal (and yes, I'm a fanboi) is the speed in which a site can be spun up. And not just any site, because any idiot can whip up a web site in a day, but I'm talking about a fully functioning, dynamic/database-driven, CMS web site: customized, themed or skinned matching your look and feel, in a day. Yes, in a day. One day.

SEO (Search Engine optimization) is really going to new heights. Search Engines like Google, Yahoo, and Bing have made so many improvements to the way that search results are indexed, categorized, and displayed that the SEO Techniques of days gone by are no longer enough.

Working with the Twitter module, to get two-way communication going between my web site, and twitter.com

Drupal-based sites have the luxury of adding modules to extend the functionality of the app. Modules add functionality such as Google Analytics, Location Awareness, Maps, Newsletters, eCommerce, etc. All of these are functionality add-ons used to make the site do more.

I've mentioned before that content is king. It's paramount to a successful web site that the content is regularly updated, but why?

Because Google cares, and therefore, you should too. Rupert Murdoch may not want Google to index his content but, I promise you this: you do. So update your content.

Your website reflects upon you. How you take care of your site is how (in your customer's eyes) you will take care of your customers. Once again, I'll draw a parallel between your Web Site and what would be your Bricks and Mortar store.

The Analogy

Imagine that there are two places to buy cupcakes in your town. By some freakish coincidence, these two establishments are in fact directly across the street from one another.

Google PageRank is just a number. But really, it's a pretty important one. It's one of the biggest factors in determining your Search Engine Ranking - and getting it higher is the target of all of your Search Engine Optimization efforts.

Every now and then, Google will go through each and every page in their index and assign a numerical value to it. This value is based on many factors including the number of pages linking to you, the value of those pages, and the number of links on those pages.

We've had a few people call us and explain how their product and/or service is unique, and therefore, a template-based web design would do nothing for them. Really?

As best as we could, we try to explain that just because you start out with a template, doesn't mean that you're ending up with the same site as someone else.

Almost as often as we get questions about Search Engine Optimization, we get questions about selling products online - eCommerce - so here's out quick run-down on Basic Web Stores.

If your product line is very diverse, and you have thousands of products - this isn't for you. This is for the Small Business Owner, who's got a targeted line of products - but no idea where to start when it comes to selling online.

Ok, so what's required? Really, there's only 3 things:

   1. Web Hosting
   2. Web Store Software

There certainly is a lot of traction lately regarding blogging to help increase your ranking, so what is our take on it? As always, it depends on your situation, and your willingness to make it work for you.