Web Design in Redding newsletter

One of the many great things about Drupal (and yes, I'm a fanboi) is the speed in which a site can be spun up. And not just any site, because any idiot can whip up a web site in a day, but I'm talking about a fully functioning, dynamic/database-driven, CMS web site: customized, themed or skinned matching your look and feel, in a day. Yes, in a day. One day.

SEO (Search Engine optimization) is really going to new heights. Search Engines like Google, Yahoo, and Bing have made so many improvements to the way that search results are indexed, categorized, and displayed that the SEO Techniques of days gone by are no longer enough.

Working with the Twitter module, to get two-way communication going between my web site, and twitter.com

Drupal-based sites have the luxury of adding modules to extend the functionality of the app. Modules add functionality such as Google Analytics, Location Awareness, Maps, Newsletters, eCommerce, etc. All of these are functionality add-ons used to make the site do more.

I've mentioned before that content is king. It's paramount to a successful web site that the content is regularly updated, but why?

Because Google cares, and therefore, you should too. Rupert Murdoch may not want Google to index his content but, I promise you this: you do. So update your content.

Howdy!

We've had quite a summer so far here at WebFeathers, Inc., and we're trying hard to make it better. One way for us to do this is to start a newsletter. Initialy, it's just for WebFeathers clients - but please feel free to forward these newsletters to your friends and colleagues. The best way for us to expand out customer base is for you- our clients - to make referals. That's where we need your help!

The things that we'll include in these newsletters are:

Google Analytics is an extremely usefully tool for your web site. We've been using it since it came out (I've got a friend at Google) and the amount of information just keeps getting bigger and better.

Since you can also integrate your AdWords campaign data into Analytics, you can see just how well your ads are performing against your organic results.

Which brings me to SEO (Organic Search Engine Listings) and CPC (Cost per Click):